Re the meme circulating on Facebook wherein women relay the color of the bra they're currently wearing...

...ostensibly, to raise awareness of breast cancer: You know what also raises awareness of breast cancer? Actually discussing breast cancer:

http://www.mayoclinic.com/health/breast-cancer/DS00328

http://ww5.komen.org/

http://www.cancer.org/docroot/cri/cri_2x.asp?sitearea=lrn&dt=5

http://www.cancer.gov/cancertopics/types/breast